K6 | Design Group




O2 Telefonica, mobile phone and sim card vending
WHAT
Mobile phone and sim card vending airside
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WHERE
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WHEN
2010
Airports represent one of the highest consumer traffic footfall environments imaginable. Thousands of customers waiting around for their flights with only time to kill. This combination creates a high demand retail environment.
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K6 created a simple side module to house the Chip and PIN terminal along with the touch screen display, in a design using similar materials to the existing vending machine. Market Research identified the need for a product selector, for the following reasons:
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The result is a technology that gives customers the confidence they are purchasing the correct memory card for their device. Developed in partnership with iweb the software allows selection in 3 straightforward steps. With increased airport restrictions and security levels, product placement meant access to the vending machine for maintenance & stock check would be minimal. K6 developed in conjunction with Vendpay, a remote telemetry reporting system that allows MyMemory to monitor machine use, stock levels and other important data.
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A vinyl wrap completes the machine by visually joining the modular unit and vending machine together, giving a fantastic advertising opportunity for the brand to create visual interest.
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