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K6 | Design Group

WHAT

Champagne Vending Machine

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WHERE

London, Selfridges

Milan, Rinascente

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WHEN

November 2016

Moët & Chandon approached K6 with the ultimate brief, to design a vending machine for a limited edition mini bottle of Champagne, exclusive to selfridges and its Destination Christmas floor. 

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Vending machines aren't usually known for their glamour, unless of course its mini bottles of Moët they're dispensing.


Meet the world's first Moët  & Chandon vending machine, which has just been installed in the Christmas Shop on the fourth floor of Selfridges, London.


Wrapped in glistening gold and stocked with 350 art deco-inspired Swarovski crystal-adorned minis, this is no ordinary automatic dispenser. Press the red Moët seal and watch the golden arm carefully select your bottle (£17.99 each) and deliver it into a glowing cylindrical window. Decadent stocking fillers, or festive party refreshments, but only to be paired with a sterling silver straw.


Perhaps its only rival in the luxury vending machine stakes is the Gold ATM machine, but let's face it, Moët's is a lot more fun.

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'The machine was a huge success, marking the first champagne vending machine in the world whilst rewarding shoppers with a the perfect little stocking filler and adding a decadent addition to the fourth floor one-stop gifting section...'

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